Vision

ChannelCraft is dedicated to providing unparalleled YouTube strategy consulting services. From content strategy to platform optimization, we are committed to enhancing your online presence and maximizing your reach. Our tailored solutions help you stand out in the competitive digital landscape and achieve your business goals.

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​More About Me

I'm a YouTube strategist, platform expert, audience builder, and content growth nerd with 20+ years of experience in entertainment and digital media.

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I’ve led YouTube strategy and channel operations for some of the biggest names in the business-  from studios and streaming platforms to late-night shows and global brands. My work has helped drive billions of views, grow loyal audiences, and turn content into real business results.

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I specialize in making sense of the algorithm, using data to inform creative, and helping brands and creators cut through the noise. Whether you're launching a new channel, refreshing your video strategy, or scaling what’s already working, I bring a mix of platform expertise, creative instinct, and hands-on experience.

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Now, through ChannelCraft Media, I partner with companies and creators who want to grow smarter, faster, and with purpose. Let’s build something worth watching.